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过于保守的战略削弱了联发科技在高端手机芯片市场的地位

2019-08-14来源:博士妈妈育儿记

本文转载自Cage Chao和Willis Ke发表在DIGITIMES上的文章


Taiwan-based IC designer MediaTek has repeatedly outperformed most peers in the development of mobile chip solutions, but its long conservative practice of offering higher-end solutions for lower-end application segments to win greater customer patronages has prevented the company from gaining ground in the high-end smartphone chip market, according to industry observers.

机器翻译(仅供参考):总部位于台湾的IC设计公司联发科在移动芯片解决方案的开发方面的表现一直优于大多数同行,但其长期为低端应用领域提供更高端的解决方案以赢得更多客户的支持的保守做法,使得该公司始终无法在高端智能手机芯片市场站稳脚跟。


Over the years, MediaTek has cooperated with terminal market customers to develop a wide variety of chips such as optical storage chips, DVD player chips, TV chips, feature phone chips and smartphone chips, all bearing high performance/price ratios. This has become the best weapon for the company to create a win-win status with clients, observers said.

机器翻译(仅供参考):多年来,联发科已与终端市场客户合作开发各种芯片,如光存储芯片,DVD播放器芯片,电视芯片,功能手机芯片和智能手机芯片,均具有高性价比。 观察家表示,这已成为公司与客户建立双赢局面的最佳武器。


Such a practice of offering products with high performance-price ratios or supplying higher-end solutions for lower-end application segments can usually work well to help a latecomer boost its market shares. But when the latecomer starts to lead in technologies, specs and product offerings, the practice may, on the contrary, hamper it from gaining a presence in high-end markets.

This can explain why MediaTek was forced to temporarily halt the launch of its Helio X series application processors for high-end smartphones, the observers indicated.

机器翻译(仅供参考):这种提供高性价比产品或为低端应用领域提供高端解决方案的做法通常可以很好地帮助后来者增加其市场份额。 但是,当后来者开始在技术,规格和产品方面处于领先地位时,相反,这种做法可能妨碍其在高端市场中占据一席之地。

这可以解释为什么联发科被迫暂时停止推出用于高端智能手机的Helio X系列应用处理器,观察人士表示。


But MediaTek's R&D is fast proceeding with deployments in AI technology innovations, which is expected to help the company break free from its conservative attitude, the observers commented, reasoning that AI technologies are increasingly applied to the integration of all terminal devices and cloud services, and the seamless upgrades in software and hardware will make AI innovations and applications not confined to any single product, service or market.

机器翻译(仅供参考):但观察人士评论说,联发科技正在快速推进人工智能技术的研发和创新产品的部署,这有望帮助公司摆脱其保守的态度。未来人工智能技术将越来越多地应用于大量的终端设备和云设备,同时软件和硬件的无缝升级将使AI创新和应用不局限于任何单一产品,服务或市场。


In efforts to apply its leading AI chip technologies to 4C (computer, communication, consumer electronics and car) products, MediaTek has moved to contact web giants including Amazon, Facebook, Microsoft, Tencent and Alibaba for business cooperation, as well as leading consumer brand vendors Samsung, Apple and Xiaomi to explore business cooperation possibilities. This may give MediaTek a chance to perform better in the high-performance AI chip sector, the observers said.

机器翻译(仅供参考):为了将其领先的AI芯片技术应用于4C(计算机,通信,消费电子和汽车)产品,联发科已经开始联系包括亚马逊,Facebook,微软,腾讯和阿里巴巴在内的网络巨头进行商业合作,同时也在与领先的消费者品牌供应商三星,苹果和小米探讨商业合作的可能性。 观察人士表示,这可能使联发科有机会在高性能AI芯片领域取得更好的表现。



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